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E-commerceRaipur, Chhattisgarh
E-commerce Store — Speed-First Rebuild & Product SEO
Service: Technical SEO & Speed Optimization · Niche: E-commerce / Retail
1.4s
Avg Load
+190%
Organic Traffic
2.1%
Conversion Rate
The Challenge
Large product catalog with slow templates caused poor Core Web Vitals and low organic visibility across competitive product terms.
The Goal
Rebuild product catalog with speed-first architecture and improve product-level SEO to win transactional search queries.
What We Did & Strategy Implemented
- 1Rebuilt catalog pages as dynamic Next.js routes with incremental static regeneration.
- 2Applied Product schema, optimized images to WebP, and added aggressive caching.
- 3Implemented critical CSS loading and deferred non-critical scripts.
- 4Restructured internal linking and faceted navigation for crawl efficiency.
Results & Metrics Generated
- Reduced page load to 1.4s and improved Core Web Vitals.
- Organic product search traffic grew 190% within months.
- Conversion rate increased to 2.1% after UX and speed improvements.
Key Takeaway
Ecommerce stores win when performance and product schema come first — search visibility and conversions follow.